Rooted in Oregon. Grown with Purpose.

Flora Pomona was born from a simple belief: flowers should tell the truth about where they come from. We're a farm-to-florist studio based in Eugene, Oregon — designing premium floral arrangements sourced directly from local and regional farms, with care for the land, the growers, and the people who receive them.

Our Story

Founded by Laura Byerly in Eugene's South Willamette Valley, Flora Pomona grew out of a deep love for seasonal blooms and a frustration with the conventional floral industry. Most flowers sold in the U.S. travel thousands of miles before they reach a vase — losing freshness, fragrance, and the story of the hands that grew them.

We set out to do things differently. Flora Pomona works directly with farmers in the Pacific Northwest to bring you flowers that are fresher, more vibrant, and more meaningful — because you know exactly where they came from.

Farm-to-Florist: What It Means to Us

Farm-to-florist isn't just a phrase — it's our entire approach. We source the majority of our blooms from small, sustainable farms in Oregon and the surrounding region. That means:

• Seasonal variety — our arrangements reflect what's actually growing right now, not what's been flown in from overseas.
• Peak freshness — flowers go from field to studio to your door in days, not weeks.
• Transparent sourcing — we know our farmers by name, and we're proud to share their stories.

The Farmers Behind Our Flowers

Every bouquet we design is a collaboration — between our studio and the growers who tend the soil. We partner with small family farms and specialty flower growers across the Willamette Valley and Pacific Northwest who share our commitment to sustainable, thoughtful agriculture.

These farmers are the heart of what we do. Their dedication to growing beautiful, responsibly raised blooms makes every Flora Pomona arrangement possible. We celebrate them not just in our designs, but in the way we do business — paying fair prices, building long-term relationships, and telling their stories.

Rooted in Eugene & Springfield

We're proud to call the Eugene and Springfield community home. This corner of Oregon — with its farmers markets, creative makers, and deep appreciation for the natural world — is the perfect place for a studio like ours to grow.

Whether you're ordering a wedding installation, a weekly subscription, or a gift bouquet for someone you love, you're supporting local farms, local artistry, and a local business that genuinely cares about this community.

Our Commitment to Sustainability

Sustainability isn't an afterthought at Flora Pomona — it's woven into every decision we make. From sourcing locally to reduce our carbon footprint, to using compostable packaging and avoiding floral foam, we're constantly working to minimize our environmental impact.

We believe beautiful flowers and responsible practices go hand in hand. When you choose Flora Pomona, you're choosing arrangements that are as good for the planet as they are for the people who receive them.

Let's Grow Something Beautiful Together

Whether you're planning a wedding, looking for a standing flower subscription, or simply want to bring more beauty into your everyday life — we'd love to work with you.

Get in touch and let's start the conversation.